Okay, okay, you knew I couldn’t resist. I’ve got a few things to say about Black Friday.
It’s really easy to be cynical of the whole thing, and sit at home while smugly decrying the insanity of the hordes at dawn. It’s easy to impress ourselves that we would never stoop to those levels—we’re way smarter than that!
It’s especially easy, when you think about what’s going on, to be disgusted by the greed and unthinking clamoring to get in the door first. It’s even easier to be disgusted by the stores who open so early. But really – why do we make such a fuss?
If you don’t like the absurdity of Black Friday, don’t participate. End of discussion. I personally will never scour the ads for the best “bargain” on Black Friday. I will certainly never stand outside a store for hours in November to get a Thing. But that’s my choice, and if somebody else wants to do that, I have no problem with it.
Of course, I do have an enormous problem with the violence, and I wouldn’t hesitate to Do Unto the guy who pepper sprays me in his rush to Acquire. I suspect, though, that mainly people are in a hurry and grumpy but generally peaceable.
This time of year I always see blog posts, editorials, and opinion columns about how insane Black Friday is, and how if we could just fix it, the world would be a better place. Some people recommend punitive taxes as a way to balance out the one-upsmanship of competing stores. Some people sign petitions asking stores to volunteer to keep their doors closed until a reasonable hour. I’m not sure how they determine what constitutes a reasonable hour, but I suppose it’s hard to see how Black Friday sales can begin on Thanksgiving. Some people even Occupy the day.
And hey, who wouldn’t want an organized movement that could protect us from this unbridled assault on our sensibilities? Except maybe some people are forgetting that there’s already a safeguard against it. If you don’t like it, don’t participate. I’m sure I would be singing a different tune if I worked for a store that demanded that I come in to work at 2am to get ready. Then I’d boycott the hell out of Black Friday. But as a consumer, I can choose not to be lured in by the (false) promise of sweet deals.
Thinksgiving
I tweeted a simple economics lesson last night. Actually, by sheer coincidence it happened to be exactly midnight. But it’s a good lesson, so I’m going to repeat myself. Take a few minutes to count your pennies before you go shopping—whether it’s on Black Friday or not. Let’s pick a few numbers wildly at random.
First, let’s assume that you’re in the market for a camera. I would be if I were you, because cameras are neat. You pick the Canon T2i.
Now, let’s assume that you were going to buy one anyway, and you trust Target when they tell you the retail price is $799.
Now let’s assume that that new $649 price tag is irresistible. Do you go for it? Or do you skip it and wait for later?
Put a price tag on your time. Assuming you were going to buy that exact camera for $799 anyway, and you stand to save a cool $150, is it worth it? What is your time worth, per hour? What is your comfort worth? Do you have anything better to do at 3am than stand outside with 6,000 of your closest friends? If the cost of your time and convenience exceeds the savings you’re racing for, it’s probably best to stay home. Otherwise, go crazy.
It’s clear to me that it wouldn’t be worth it—for me. But trying to regulate behavior just because I don’t like it for myself is a little…unamerican.
Still, I think the Occupiers are on to something. Or at least, the grungy hippy in me would like to think that they are. They may not be organized all that well, and they may not convince a soul to stay home on Black Friday, but they’re right to try to educate people and start a conversation. It’s a very complex conversation we should be having right now; one that can’t be simplified with stunts like petitions and taxes.
I think everybody is having a different conversation, though. Occupiers seem to think that the wealthy are at fault. The wealthy seem to think the government is at fault. The government seems to think it’s The Other Party’s fault. The sad fact is, though, everybody’s a little bit at fault. And we’re at a point where it’s going to be extremely difficult to start mending the holes.
That’s why I like Occupy. Sure, they may not be doing a whole lot, and I suspect there’s an average of six photographers and journalists for ever active protester. But they’ve got people talking. And it seems like the talking is a lot more high-minded than the knee-jerk denialism and debunking of, say, climate change.
I dunno where I’m going with this. I’ve just started to ramble again, so I’m going to cut it short and leave it to you to continue the discussion. What do you think about Occupy? Black Friday? Did you get any killer deals? Tell me in the comments! Flame me on Twitter! Punch me in the Facebook!